Brian Ellefritz of Cisco Systems on balancing viral marketing campaigns at SES San Jose 2009

Brian Ellefritz of Cisco’s social media marketing division talks with John Mulligan of SEO-PR about how Cisco has adapted to the social and viral media marketing world, integrating its traditional approaches and existing assets with new strategies and outreach programs in order to find its place the world of user generated content. Adam Singer, columnist [...]