Viral Marketing Myths: Is it Predictable?
Jalali Hartman, CEO and Founder of Yovia, a social media research firm, answers the question, “Can you predict viral marketing?” For more training on viral marketing visit: viraltraining.marketingsherpa.com
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It’s very true that a key element in making a viral campaign successful is simply to make it easy for your customers or fans to spread the word.
It’s easy to spot. Key words are out of context, therefore they stick. The chosen venacular often reveals chronology and education. Inflamatory inuendo is often evidenced. Why? To provoke a heated interchange? Why? It draws viewers to keep returning. The “key” words are then incorporated repeatedly throughout the discussion. Hence, viral marketing. Easy to spot. Don’t be a sucker. FYI university students are often the “advertisers”. What’s more they get graded on it. Right tight network. Do one
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